No doubt about it. Nigeria is the new battle ground for alcohol sales amongst global liquor brands. Guinness has been doing it here for a while and perhaps as the prospects dwindle in other markets it only makes sense to go short on those countries where sales are tapering off or dropping (developed markets) and go long on much ignored countries of the past (think African) who are showing a voracious appetite for any and everything consumable AND showing evidence of a growing middle class with more money than ever to spend. I’m thinking Moet Hennessy, Veuve Clicquot, Smirnoff, Johnny Walker, KissMix….
Many good things to say about the TVC teaser above for the Martini Rose launch which I presume is coming up – shot in Lagos, by a good group of Nigerians – but does it have the same “spark” as the Martini TVC recently making the rounds in the UK? Methinks that “luck is an attitude” message would resonate here more than in the UK!