Everyday we read new headlines about the financial markets that seem to raise uncertainty about the global economy: Europe is on tethers, China may not be poised to take over just yet, and North America is struggling to get back on its feet. With such dismal prospects many international companies are looking to Africa as the next possible frontier. Middle class is growing across the continent and they will be looking for new brands to adopt, new products to purchase, and new technologies to communicate. Blackberry certainly realizes this. Though they are drastically trimming down globally, they have actually opted to push within the African, specifically Nigerian, market. So is Forbes leveraging itself as well?
2011 saw remarkable push from the Forbes team to insert itself into the consciousness and conversation amongst the African, again specifically Nigerian, middle class and elite. We had lists on top power women in Africa, lists on richest persons in Africa, top banker profiles, etc. It seems we couldn’t go two weeks without hearing an albeit covert PR job on what the team at Forbes just discovered about some aspect of the African Business: “The African King of Oil.”
Might we not have known that Wale Tinubu was certainly at least a prince of oil, or that Dangote was, well, “quite wealthy”? Well, with Forbes is here so we don’t have to leave these things to chance. Welcome, Forbes Africa.
Btw: Forbes Africa is a partnership between Forbes Media and ABN Publishing, a South African firm which also controls the parent company for CNBC Africa. CNBC has been in operations since 2007.