Recently to publicize the release of the Smurfs movie, Sony Pictures painted a small village in Spain blue. Completely. Painting the whole village of Juzcar, now nicknamed the Smurfs village, took about 1000 gallons of paint and has since turned the quaint town into a tourist attraction, attracting over 80,000 visitors since. Though Sony had promised to paint the town back (another 1000 gallons perhaps?) the residents of Juzcar like their little blue village and want to keep it that way!
If only a color-centric bran – Etisalat Green, Bournvita Purple, Indomie Red? – could do this sort of promotion here in Lagos, maybe even escape LASAA? Technically it has no brand logo…. *wink