It is sometimes saddening that the market research world in Nigeria still relies largely on face to face paper interviews. This video brought to the online community by the good people at Wall Street highlights just how far innovations have come within the consumer research world. Neuro-research records physical actions and reactions to simulated environments, in this case, shopping in a supermarket. A bit of creepy…but a little bit of cool (albeit in a research-y, nerdy way)!
Considering the influx of hypermarkets and standardization of retail that will come our way this 2012, it is exciting how much closer market researchers will be able to get to the consumer.
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