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Consumer Research In Flux? — by Kurt Frenier, The Red Hot Marketing Blender

It is sometimes saddening that the market research world in Nigeria still relies largely on face to face paper interviews. This video brought to the online community by the good people at Wall Street highlights just how far innovations have come within the consumer research world. Neuro-research records physical actions and reactions to simulated environments, in this case, shopping in a supermarket. A bit of creepy…but a little bit of cool (albeit in a research-y, nerdy way)!

Considering the influx of hypermarkets and standardization of retail that will come our way this 2012, it is exciting how much closer market researchers will be able to get to the consumer.

The status-quo in research doesn’t work anymore. At least not well enough … consumer behavior is getting deeper, faster,  more complex, and is changing fast with a changing world around us all. On top of that, consumers can’t be “boxed

Vodpod videos no longer available.

Consumer Research In Flux? — by Kurt Frenier, T…, posted with vodpod

About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.


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