you're reading...

Ad Wars: BMW vs. Audi

Imagine if you will, that when Nigerian Breweries unveiled it’s Heinekan “Chairman” billboard, Guinness rose up to the challenge and sponsored a billboard right next to it proclaiming, “President” (what’s higher than chairman?).   Or when Honda proclaimed on its billboard, “End of Discussion”, Toyota challenged it with the response, “Not So Much”.  How fun would that have been?

In Santa Monica, California, Audi baited BMW quite openly when it unveiled it’s billboard with the simple tag: “Your Move, BMW”.

Not to be outdone, BMW did indeed respond…

What happened next, is the stuff of legends…(or at least of twitter hashtags!)

Now, now boys…


About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: