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The Eyes Have It

New eye-tracking research at the Missouri University of Science and Technology shows it takes about two tenths of a second to form a first impression about a website.  First impressions, of course are extremely important since they determine how long a viewer will linger on the site, search around.  Typically, a view will spend approximately 3 seconds scanning the overall web page before fixating on a particular section.  The entire process is less than 10 seconds!

Important and useful information for marketers and website developers alike.  Study can be downloaded here.

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About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.

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