Awardee of the Institute of Direct Marketing of Nigeria talks about the impact of experiential marketing
Are Africans embracing the information age in a different way than their global counterparts?
BizCommunity discusses how emerging markets switch on to gadgets.
Kellogg takes a bite out of Procter & Gamble by acquiring it’s Pringle brand for $2.7bn.
Accenture study finds direct correlation between website visit and consumer purchase.