Are you buying more lotions? Vitamin Supplements? How about extra sanitizers and cotton balls? Then Target thinks you’re pregnant! Through it’s impeccable data collection analysis, Target is actually able to determine if a consumer or regular shopper is pregnant and how far along she is and thus are able to send direct marketing flyers and discount codes to expectant mothers, without them even knowing about the…well, targeting.
In the US, the giant retailer started sending a young teenager pregnancy related mail and her father being so upset at the influx of pregnancy-related stuff, marched down to Target to give them a peace of their mind. Upon getting back home and discussing with his daughter, he finds out that she really WAS pregnant. With 90% accuracy reported, Target actually broke the news to this unexpected grandfather-to-be!
Now that’s data-mining!