you're reading...

Sex Still Sells. Surprise!

Renuzit, an air freshener brand owned by Henkel in the US, blatantly follows the Old Spice route, with an attempt to reach their female target audience through scantily clad, muscled men.  It probably works (awareness may lead to brand purchase during shelf selection) but with so many brands going back to the old Mad Men era sexual advertising, audience fatigue is bound to set in soon.


About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: