Promobilletes recently launched a one of a kind promotion in Spain by offering brands who want to sponsor part of commuters’ ticket fees in exchange for some sort of branding & advertising. Brilliant Idea! Something like this could really work with a brand like the new Afritickets or perhaps Wakanow. Although there may be a bit of a target clash between BRT bus riders and the target market for those two brands. Still, any brand can take advantage of such a promotion. Everyone loves a discount, and may love the brand that provides the discount even more…score!