Up to 70% of broadcast media professionals lack access to company email, FactBound Research report says.
Controversy over change of media & creative agencies at Cadbury Nigeria
OK! Magazine launches first African edition in Nigeria
Recent launch of Mobile Marketing Association – West Africa Council signifies importance of the growing niche market
Porsche targets wealthy Nigerians with launch of Porsche 911 in Lagos
Marketing Week Magazine ponders why and how marketing should be rebranded as an industry
Luxury brands continue to prosper even through recessionary times.
Woolworth’s opens first Nigerian store in Ikeja Mall, plans to open 29 more across the country.
Starbucks gives away free cups of coffee and wants to get to know YOU better.
Marketing lessons from KONY 2012? Sure why not! Mark Ritson discusses.
The cost of selling space, not audience, is high for media buyers.