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Weekly Roundup

Up to 70% of broadcast media professionals lack access to company email, FactBound Research report says.

Controversy over change of media & creative agencies at Cadbury Nigeria

OK! Magazine launches first African edition in Nigeria

La Casera continues cross-country university tour campaign and rewards trade partners.

Recent launch of Mobile Marketing Association – West Africa Council signifies importance of the growing niche market

Porsche targets wealthy Nigerians with launch of Porsche 911 in Lagos

Marketing Week Magazine ponders why and how marketing should be rebranded as an industry

Luxury brands continue to prosper even through recessionary times.

Woolworth’s opens first Nigerian store in Ikeja Mall, plans to open 29 more across the country.

Starbucks gives away free cups of coffee and wants to get to know YOU better.

Marketing lessons from KONY 2012?  Sure why not!  Mark Ritson discusses.

The cost of selling space, not audience, is high for media buyers.

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About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.

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