He’s on facebook, claims to have a website (they really should fix that. Link back to a global site? tut tut), AND, he’s got a few things to say:
Konfydens is the new pitchman for Nestle’s Nescafe in Nigeria. The recently launched “Konfydens” campaign apparently aims to encourage it’s target market to be adventurous and accompanies a brand activation of selecting lucky consumers to take a hot air balloon trip, as well as TVC ads. Certainly an exciting concept with the hot air balloon (in Ibadan no less!), and certainly a new experience but one is left wondering what the connection with coffee is. #shrug.
No matter, this Konfydens campaigns is a wee bit similar to the infamous Old Spice campaign – overly confident pitch man interacting directly with consumers within an ad – but it works brilliantly. A great example of adapting successful ad campaigns from other markets into the Nigerian market. The spots above would make great billboards and hopefully Nestle will also take that route as a part of this campaign.
Now that name though……