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Get Inspired: Selling JayZ’s Decoded

If you’re JayZ (focus now), and you wanted to launch your much anticipated book, Decoded, what would you do?  Well, first you hire awesome agency Droga5, then you partner with Bing, then you expect to revolutionize the publishing marketing industry.

Sure, why not.

Droga5 in one of the most innovative OOH campaigns in recent times (for a book no less!) decided to place lyrics/passages from each page in Decoded in locations around the world.  Not random locations, but in context of what was being written about on that specific page.  Tie such a promotion with clues leaked on Bing with the usual social media suspects tagging along, and it’s no surprise that Droga5 took home a Cannes prize for its campaign.


About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.


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