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Smell Coffee, Get Coffee. Duh!

Anyone who’s a coffee drinker is pretty much slave to that rich coffee aroma.  Don’t fight it.  It’s okay.  The guys at Dunkin Donuts in Seoul Korea know this, and they are making commuters their bitch.  Imagine you’re in LAGBUS (yea yea…just play along), an ad featuring Nescafe’s Mr. Konfydens (let’s change that name in our heads shall we?) comes on, almost immediately an Airwick type cannister starts blowing coffee aromas in the bus.  Next thing you know, you get off the bus and there’s a Nescafe stall RIGHT THERE.

hmmm….coffeee!  Easy, right?


About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.


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