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Death to Singing Reality TV Shows, YES!

 

Yes, yes, yes, and yes!

So happy to see a “live your dream”/talent type of competition that is not some generic singing reality tv show regeneration.  Imagine Pepsi instead of giving consumers another non-differentiable singing competition, giving them an opportunity to tour with MI, practice with Odemwingie, etc.?

Well, the UK’s Adidas team wants you to “Take the Stage”.  Participants get an opportunity to live a one of a kind experience (play with Beckham, opening act for top musician, etc).  The campaign is supported by a facebook and twitter activation as well as a TVC.

Brilliant!

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About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.

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  1. Pingback: TV Addiction: How It's Made - April 10, 2012

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