Yes, yes, yes, and yes!
So happy to see a “live your dream”/talent type of competition that is not some generic singing reality tv show regeneration. Imagine Pepsi instead of giving consumers another non-differentiable singing competition, giving them an opportunity to tour with MI, practice with Odemwingie, etc.?
Well, the UK’s Adidas team wants you to “Take the Stage”. Participants get an opportunity to live a one of a kind experience (play with Beckham, opening act for top musician, etc). The campaign is supported by a facebook and twitter activation as well as a TVC.