What’s it with Nigerian telecom companies and attitude? First, Airtel thinks fast is an attitude and now Etisalat wants you to know that “it’s not just a network it’s an attitude”.
MTN, you’re up! What’s your…ahem, attitude?
Nice concept from Etisalat which is now clearly targeting middle class young Nigerians. It’s good to see differentiation finally emerging within the telecoms industry. The TVC is cute but cuter still is the “music video” below even though we’re not quite sure why there is a NEED for a music video….#justsaying #ROI
Speaking of Etisalat….how ubercool is the display below? Touch is one of our 10 Nigerian Consumer Trends for 2012, and what better way to showcase (The Palms, Ikeja Mall…) Etisalat’s fast internet service, and it’s new…ahem, attitude