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Etisalat Finds A New Attitude

What’s it with Nigerian telecom companies and attitude?  First, Airtel thinks fast is an attitude and now Etisalat wants you to know that “it’s not just a network it’s an attitude”.

MTN, you’re up!  What’s your…ahem, attitude?

Nice concept from Etisalat which is now clearly targeting middle class young Nigerians.  It’s good to see differentiation finally emerging within the telecoms industry.  The TVC is cute but cuter still is the “music video” below even though we’re not quite sure why there is a NEED for a music video….#justsaying #ROI



Speaking of Etisalat….how ubercool is the display below?  Touch is one of our 10 Nigerian Consumer Trends for 2012, and what better way to showcase (The Palms, Ikeja Mall…) Etisalat’s fast internet service, and it’s new…ahem, attitude


About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.


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