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Has Marketing Killed Pinterest?

Once upon a time, there was a quaint social website called Pinterest.  Women flocked to pinterest, displaying personal vision boards online, pinning away for hours, content with their creative contribution.  Then came the rising numbers, the huffpost articles, the speculations on Adweek, AdPulp, NYTimes….quietly at BRENTT we wondered if this was the beginning of the end for Pinterest.

In February, membership on Pinterest grew by 50% and the frenzy started to build. Suddenly brand managers and marketers sat up and paid attention. Almost too good to be true, if you had a brand or service geared mainly towards women, there was NO way you wouldn’t want to be on Pinterest. I mean come on! Then Obama signed up, Mark Zuckerberg endorsed, and brands started running campaigns on our quaint little Pinterest, Would all this advertising drive people away from Pinterest we wondered? Well, the figures are coming in and if we were at Pinterest headquarters, yea, we’d be worried.

Beginning of April, Pinterest had 11million+ users, 3 weeks later? That figure has dropped a whopping 3m to 8million users. It’s a no-brainer really. The first rule of fight club social media? Users don’t want to feel they are being advertised to….food for thought.


About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.


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