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Unilever wants you to “F*** The Diet”. No, Really…


You don’t want to count calories? Just let it be.

With Du Darfst you can enjoy food without regret.

Because Du Darfst means “you don’t have to.”

Just take what you want — Fuck the diet.

Du Darfst [you may].


Because…well, how many times haven’t we all thought?  “Eff this diet!”  Daring stuff from FMCG Unilever no less but they claim Germans aren’t phased by this language…knowing a few Germans, we’re not surprised!

Either way (yes, we like saying it too!):


About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.


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