Marketer extraordinaire, the celebrated Seth Godin on what he believes are some of the key mistakes small businesses make when it comes to marketing. many of these are quite universal and can of course be applied to any market where there are consumers, and those who want to sell them something (see? everwhere!)
What ARE these seven deadly sins of marketing?
This advise is most relevant to small businesses, of which 90% of businesses in Nigeria fall into. Favorite quote from this short interview: “No consumer owes you their attention or their money” Once businesses realize that investing in the consumer is investing in the business, they will value the important work of marketing and brand building. Enjoy!