you're reading...

Coke Nigeria Gets Olympic Fever Right

One of the BRENTT Consumer Trends to watch for 2012 was of course Olympic Fever.  We don’t have a good history of brands taking advantage of this wonderful sporting event in Nigeria.  Elsewhere, the Olympics is HUGE.  It’s good to see this Coca-Cola display inside SPAR grocery store in Lekki.  It’s quite creative and catches the eye immediately.  Coca-cola of course is world-reknowned for the ingenuity in their store displays and once can certainly see why.

It would be great to see other Olympic sponsors – Samsung anyone? – take advantage of the Olympic spirit we are all going to be bound to in just a few weeks.


About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: