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Coke Nigeria Gets Olympic Fever Right

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One of the BRENTT Consumer Trends to watch for 2012 was of course Olympic Fever.  We don’t have a good history of brands taking advantage of this wonderful sporting event in Nigeria.  Elsewhere, the Olympics is HUGE.  It’s good to see this Coca-Cola display inside SPAR grocery store in Lekki.  It’s quite creative and catches the eye immediately.  Coca-cola of course is world-reknowned for the ingenuity in their store displays and once can certainly see why.

It would be great to see other Olympic sponsors – Samsung anyone? – take advantage of the Olympic spirit we are all going to be bound to in just a few weeks.

About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.

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