//
you're reading...
Uncategorized

DDB Worldwide threatens boycott of Cannes 2013

DDB Worldwide Creative Director Amir Kassaei is not a happy man right now.  Why?  He accuses Cannes Jurors of not being objective and voting along “agency lines”.  He says unless this issue is addressed by the organizers they can go….well, not in exactly those words but you know, same principle.

Not sure if this is a bit of a looser’s whine or if the guy really does have some valid points.  At this stage it looks unlikely that the organizers are really going to do something in the way of a healthy investigation but who knows?  A betting man might say Cannes Lions is too important for an agency like DDB to miss……

Hear what Amir has to say.  Valid points, really.

Advertisements

About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: