Yes, the reference to Mount Rushmore is a little obscure for this market but one wonders if the folks managing Maggi in Nigeria would take a hint from a print ad like this one from their counterparts in Romania (who knew?). It takes the now familiar connection of women, kitchen, cooking…blah blah blah and moves it forward into this century. Same idea, different message. Some people may take offense to hinting that women can use cooking time to achieve more….shall we say, progressive things…but going by research which suggests Nigerian women themselves take very well to the idea of achieving more, an ad like this would surely resonate with the target audience.
Question is: Can Maggi take the hint?