you're reading...

Digital killed the ATL/BTL Star.

In the video below, Darren Woolley, Founder, Trinity P3, talks about a new approach to segmenting advertising agencies and suppliers.  It’s always a good thing to read and hear new ideas on how the community around a brand can be better optimized.

Reading and listening to the article though, a key theme emerges – how do we classify digital?  If digital marketing in all its forms is now such a critical part of the business, and research shows many CMO believe it is, then how does it fit within the traditional above-the-line, and below-the-line categorizations we are all aware of and love (or loathe, depending on which side of it you’re on!)?

Interesting food for thought….


About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: