A couple of weeks ago, the ESOMAR Regional conference rolled around and who doesn’t like a whole day of market research goodness? >>>>
One of the speakers, Matt Angus-Hammond gave a presentation on what he terms the SoLoMo Revolution – social, local, mobile – that encompasses the movement behind social media. Any marketer worth their salt knows that social and new media is revolutionizing the way consumers interact with their world but to put all three tenets in one nifty idea is of itself revolutionary. Always remember the three tenets and apply it to every marketing strategy/efforts that goes out in to the world. Is it Social? Is it Local? Is it Mobile?
Erik Qualman shares a video that pretty sums up the awesomeness of the SoLoMo Revolution. Check it out.