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SoLoMo Revolution

A couple of weeks ago, the ESOMAR Regional conference rolled around and who doesn’t like a whole day of market research goodness? >>>>

Moving along…

One of the speakers, Matt Angus-Hammond gave a presentation on what he terms the SoLoMo Revolution – social, local, mobile – that encompasses the movement behind social media.  Any marketer worth their salt knows that social and new media is revolutionizing the way consumers interact with their world but to put all three tenets in one nifty idea is of itself revolutionary.  Always remember the three tenets and apply it to every marketing strategy/efforts that goes out in to the world.  Is it Social?  Is it Local? Is it Mobile?

Erik Qualman shares a video that pretty sums up the awesomeness of the SoLoMo Revolution.  Check it out.


About BRENTT Consulting

BRENTT Consulting is a market research firm founded in 2005, which provides world class consumer and industry research services exclusively to SME clients and high value entrepreneurs. We have a proven track record and have consistently delivered first class services to our valued clients. We also build tailor-made strategies and services to appropriately suit each client.


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