From millionaire at 24 (or something…) to Padi Na Good Thing. Much more exciting execution of the same concept of young people fulfilling their dreams that Airtel seems to be married to.
But quick question….
How come telcos in Nigeria don’t favor giving out actual information about their brands in their TVCs? They seem purely brand awareness exercises?
Either way, here’s another jingle to shake to at least.
What do we have here? Everyone remembers the Tiger scandals and how all his advertisers swore off him. Goes to show: you wait long enough, they’ll come creeping back. This ad’s funny and brings the “old” and new together. We love it!
A comment on Nike’s page brought up an interesting pit fall though. The ad’s called “No cup’s safe”…he’s changed it to “no hole’s safe”. Yikes. Touche tiger, touche.
Yea, neither have we. But then again we’re not 8.
But this guy is: Luka Apps.
You see Luka Apps (actually 7 but who’s counting right?) writes a letter to LEGO, makers of said Ninjango kit explaining how he came about his kit – Christmas loot, and how he lost one of the characters – not listening to Daddy and taking it out of the house. So the good folks at LEGO, wrote him a response and sent him the missing Jay ZX and some more cool stuff just for being a good boy.
See all is well with the world. Who doesn’t need a heartwarming LEGO story every once in a while? LEGO customer service: 1, Spirit of losing childhood toys: 0.
This video below from the CMO Club shares advice and insights from its current members who are leading CMOs in their industries. Very useful info for beginners and mid-level marketing professionals who want to grow within their careers to the CMO position.
For those who just want to skim and read through later (yea, of course…) here’s a summary of key points:
Video is here
If you don’t find yourself humming along to this Gin + Juice inspired ad from Fiat 500….we won’t judge BUT…
No wait, we will. What could be better than a rapping British mommy with attitude and loads of swagoo (the kids still say that right?)? No really what?
Tell us, we’re waiting. In the meantime, watch for the hook:
Well are you???
Imagine sitting at Chorppytos in Lagos Island (don’t judge please) and the waiter screws up your order. You quickly send a message through your mobile phone to the manager and he comes right out to fix your order. No more “sorry ma”. Fixed! Now, Chorppytos may not be the best example here but c’mon you get the point don’t you?
Okay, fine. Yellow Chili’s then. Just watch the video. How revolutionary would Krit.com be in Lagos? If your brain is ticking quickly…get on it! #you’rewelcome
A couple of weeks ago, the ESOMAR Regional conference rolled around and who doesn’t like a whole day of market research goodness? >>>>
One of the speakers, Matt Angus-Hammond gave a presentation on what he terms the SoLoMo Revolution – social, local, mobile – that encompasses the movement behind social media. Any marketer worth their salt knows that social and new media is revolutionizing the way consumers interact with their world but to put all three tenets in one nifty idea is of itself revolutionary. Always remember the three tenets and apply it to every marketing strategy/efforts that goes out in to the world. Is it Social? Is it Local? Is it Mobile?
Erik Qualman shares a video that pretty sums up the awesomeness of the SoLoMo Revolution. Check it out.
Africa Awards for Entrepreneurship announces 2012 winners; SecureID takes top prize
Advertising practictioners’ council APCON inaugrates new council members
Mobile app development has created over 500,000 jobs says App Developers Association
Gfk increases African footprint with purchase of South Africa’s GlobalEDGE
Nigeria hits record number for mobile penetration reports the Nigerian Communications Commission
Global ad expenditure to rise to $525 billion in 2013, fueled by growth in emerging markets
Interbrand releases 13th annual Global Brands Report – Coke, Apple, IBM retain top honour
BusinessDay reports on the progress of the newly created Oyo State Signage & Advertising Agency (OYSAA).
What comes after touch technology and how will it affect marketing? MIT’s Technology Review takes a look.
Fast food chain Wendy’s ditches 30 year old logo and unveils its new brand identity.
Africa’s research market to hit $100m by 2015 says Millward Brown boss.
New York Times set to launch new Portuguese language site as it courts Brazil’s emerging economy.