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Facebook Partners Kleenex for Activation

We’ve all complained on Facebook (or twitter) about suffering from the flu.  Imagine receiving a care package at your door a few hours later, courtesy of Kleenex & Facebook.  Everyone who received a care package mentioned it and posted a picture on their facebook page, for just 50 care packages Kleenex received hundreds of impressions.  I can see EXP Nigeria pulling something like this off!